How can I add my own custom tracking (UTM code)

Alba uses built-in tracking integrations rather than custom JavaScript. You can connect:

  • Google Ads
  • Google Tag Manager
  • Meta Pixel

Go to Settings, then Tracking to set it up for your venue.

Once it is configured, Alba fires three events your campaigns can use for conversion tracking:

  1. A page view when someone lands on your venue page.
  2. A checkout initiated event when they enter checkout, including value and currency.
  3. A booking completed event when payment is verified, including value, currency, and transaction ID.

The same events are pushed to the GTM dataLayer, so you can control which tags fire from your own GTM container. You provide the relevant IDs and Alba loads the vetted SDKs for these integrations. Adding your own custom JS snippets to the booking pages is not supported.

Cookie consent

Alba shows one cookie banner across the marketing site, admin back office, and your venue booking pages. Visitors choose once for the whole Alba product.

On your venue booking pages, accepting also turns on your configured Google Ads, Google Tag Manager, and Meta Pixel tags. Rejecting keeps them off. Nothing loads before they make a choice.

Visitors can change their mind anytime from Cookie settings in the site menu (or the marketing site footer).

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